Second review of the Super Premium. I cannot emphasize enough how much this stands above the competition. I like and respect other premium brands like Jealous Devil but there is nothing out there like this product. I’ve converted 3 die-hard Big Green Egg charcoal buyers to this product and they agree it is better than anything they have ever used. NEVER buy a big box brand like Cowboy again...this is the best ever. Big chunks (that you sometimes have to break down to manageable size on your own!) and great natural, all-purpose smoky flavor.